was created with the sole purpose of providing small businesses something they thought simply was not available to them due to their size, marketing management.
The ability to manage a company’s complete visual exposure is a powerful asset for any business, but often that ability is not available to small businesses. The cost is too great for a dedicated employee, and the quantity of work is too small for a traditional agency to cost effectively manage. This puts the small business into a situation where an inconsistency grows between the many forms of visual presentation. The website, company and product brochures, mailings, e-blasts, promotional products; they all start to take on a look of their own, one that is inconsistent with the overall desired image of the company. This can develop into a snowball effect as the gap widens, ultimately producing an inconsistent brand identity, while wasting money and potential business in the process.