In the following, MCMCC gives answers to some of the common questions we receive about our business.
What is a Promotional Product?
A promotional product is any item you can have imprinted with your companys' logo or message. Here are some examples of typical promotional products:
- Wearables (Hats, Shirts, etc.)
- Desk Items
- Leather Goods
Why use Promotional Products?
There are many ways and reasons to use promotional products – here are a few.
As a Sales Aid
Promotional Products are Highly Targeted
Unlike traditional media (Radio, Television, Trade Journals etc.) there is very little waste with promotional product advertising. These products are specifically targeted and give more bang for the buck than other media.
One can’t control when a prospect is going to need what one has to sell. If you give them a brochure, it will get filed (possibly in the circular file).
If one gives someone a properly chosen specialty item, it sits quietly (on the desk, in the car, at home) until the need for that product comes up – when the need comes up, the company name comes up!
There are two ways to create memory, Association and Repetition. A properly chosen promotional product does both. If the chosen item causes your customer to associate it with your message, and keep the item in front of them (make it useful), you’ll have successfully imprinted your message in the mind of your prospect using both Association and Repetition. (Some marketers call this top of mind awareness).
As An Employee Motivation/Retention Tool
What creates employee loyalty and motivation? Studies show that employees are loyal to a company based on the degree that they identify themselves with that company. If you asked employees to list 10 things about themselves, where would, “I work for X” fall in their list? The higher up on their list one can get them to say “I work for X” the more they identify themselves with the company and the greater their level of loyalty and productivity.
So the issue really is increasing employee identification with your company. Promotional products are a perfect medium for accomplishing this.
When Employee Joe wakes up in the morning, he should have his coffee in a company mug, pack his elegantly imprinted company briefcase, grab his company umbrella, and gt in the car. He’ll grab a CD out of his company CD holder and be off to work. Once at work he should be surrounded by company awards – with the company logo and his name, a company mouse pad with his picture in it…Get the picture?
Surrounding your employees with promotional products will help increase their identification with, loyalty to, and performance for your company.
How to use Promotional Products to their fullest potential.
Anytime you give someone something for free, you are creating goodwill. When you give a client, prospect or employee a promotional product – at bare minimum, you’re creating goodwill. If you choose the item and copy carefully, you can create goodwill and get them to remember your message.
So how do you choose the item properly? Here are some elements that all successful promotional product giveaways have in common:
AN OBJECTIVE: What do you want to accomplish? What are you trying to get your customers/employees/prospects to remember?
TARGET AUDIENCE: Who is your audience? Customers, prospects, employees? Predominately Male or Female? Is there a certain age range? What kind of work do they do? What do they do for fun? The more we know about your audience, the better job we do at selecting an item(s) that will appeal to them and stick around.
THEME: Is this promotional product part of a larger campaign with a theme? Is there a theme you think would help get your message across?
GRAPHICS & COPY TO SUPPORT THEME: The next step is writing copy and creating graphics to reinforce the theme and message to your target audience. (We can do that for you).
PRODUCT TO REINFORCE THE MESSAGE: Now we need to select a product that will:
- Appeal to your target audience
- Create memory of your message either by Association, Repetition, or both.
PACKAGING: Packaging can be used to reinforce your message and help create memory of your product.
DISTRIBUTION: How will the items be distributed? Through the mail? At a tradeshow? On sales calls? At a company party or awards ceremony? The distribution method influences the type of item chosen.
FEEDBACK: Measuring the results of a promotional product giveaway can be difficult, but a worthwhile pursuit – if possible.