Common Questions

In the following, MCMCC gives answers to some of the common questions we receive about our business.

What is a Promotional Product?

A promotional product is any item you can have imprinted with your companys' logo or message.  Here are some examples of typical promotional products:

  • Mugs
  • Pens
  • Wearables (Hats, Shirts, etc.)
  • Desk Items
  • Awards
  • Leather Goods
  • Etc…

Why use Promotional Products?

There  are many ways and reasons to use promotional products – here are a few.

 

As  a Sales Aid

Promotional  Products are Highly Targeted

Unlike  traditional media (Radio, Television, Trade Journals etc.) there is very little  waste with promotional product advertising.   These products are specifically targeted and give more bang for the buck  than other media.

 

Timing  Opportunity

One  can’t control when a prospect is going to need what one has to sell.  If you give them a brochure, it will get  filed (possibly in the circular file).

 

If  one gives someone a properly chosen specialty item, it sits quietly (on the  desk, in the car, at home) until the need for that product comes up – when the  need comes up, the company name comes up!

 

Creating  Memory

There  are two ways to create memory, Association and Repetition.  A properly chosen promotional product does  both.  If the chosen item causes your customer  to associate it with your message, and keep the item in front of them (make it  useful), you’ll have successfully imprinted your message in the mind of your  prospect using both Association and Repetition. (Some marketers call this top  of mind awareness).

 

As  An Employee Motivation/Retention Tool

What  creates employee loyalty and motivation?   Studies show that employees are loyal to a company based on the degree  that they identify themselves with that company.  If you asked employees to list 10 things  about themselves, where would, “I work for X” fall in their list?  The higher up on their list one can get them  to say “I work for X” the more they identify themselves with the company and  the greater their level of loyalty and productivity.

 

So  the issue really is increasing employee identification with your company.  Promotional products are a perfect medium for  accomplishing this.

 

When  Employee Joe wakes up in the morning, he should have his coffee in a company  mug, pack his elegantly imprinted  company  briefcase, grab his company umbrella, and gt in the car.  He’ll grab a CD out of his company CD holder  and be off to work.  Once at work he  should be surrounded by company awards – with the company logo and his name, a  company mouse pad with his picture in it…Get the picture?

Surrounding  your employees with promotional products will help increase their  identification with, loyalty to, and performance for your company.

How to use Promotional Products to their fullest potential.

Anytime  you give someone something for free, you are creating goodwill.  When you give a client, prospect or employee  a promotional product – at bare minimum, you’re creating goodwill.  If you choose the item and copy carefully,  you can create goodwill and get them to remember your message.

 

So  how do you choose the item properly?   Here are some elements that all successful promotional product giveaways  have in common:

 

AN  OBJECTIVE:  What do you want to  accomplish?  What are you trying to get  your customers/employees/prospects to remember?

 

TARGET  AUDIENCE:  Who is your audience?  Customers, prospects, employees?  Predominately Male or Female?  Is there a certain age range?  What kind of work do they do?  What do they do for fun?  The more we know about your audience, the better  job we do at selecting an item(s) that will appeal to them and stick around.

 

THEME:  Is this promotional product part of a larger  campaign with a theme?  Is there a theme  you think would help get your message across?

 

GRAPHICS  & COPY TO SUPPORT THEME:  The next  step is writing copy and creating graphics to reinforce the theme and message  to your target audience.  (We can do that  for you).

 

PRODUCT  TO REINFORCE THE MESSAGE:  Now we need to  select a product that will:

  • Appeal to your target audience
  • Create memory of your message either by Association, Repetition, or  both.

PACKAGING:  Packaging can be used to reinforce your  message and help create memory of your product.

 

DISTRIBUTION:  How will the items be distributed?  Through the mail? At a tradeshow? On sales  calls?  At a company party or awards  ceremony?  The distribution method  influences the type of item chosen.

 

FEEDBACK:  Measuring the results of a promotional  product giveaway can be difficult, but a worthwhile pursuit – if possible.