There are many ways and reasons to use promotional products – here are a few.
As a Sales Aid
Promotional Products are Highly Targeted
Unlike traditional media (Radio, Television, Trade Journals etc.) there is very little waste with promotional product advertising. These products are specifically targeted and give more bang for the buck than other media.
One can’t control when a prospect is going to need what one has to sell. If you give them a brochure, it will get filed (possibly in the circular file).
If one gives someone a properly chosen specialty item, it sits quietly (on the desk, in the car, at home) until the need for that product comes up – when the need comes up, the company name comes up!
There are two ways to create memory, Association and Repetition. A properly chosen promotional product does both. If the chosen item causes your customer to associate it with your message, and keep the item in front of them (make it useful), you’ll have successfully imprinted your message in the mind of your prospect using both Association and Repetition. (Some marketers call this top of mind awareness).
As An Employee Motivation/Retention Tool
What creates employee loyalty and motivation? Studies show that employees are loyal to a company based on the degree that they identify themselves with that company. If you asked employees to list 10 things about themselves, where would, “I work for X” fall in their list? The higher up on their list one can get them to say “I work for X” the more they identify themselves with the company and the greater their level of loyalty and productivity.
So the issue really is increasing employee identification with your company. Promotional products are a perfect medium for accomplishing this.
When Employee Joe wakes up in the morning, he should have his coffee in a company mug, pack his elegantly imprinted company briefcase, grab his company umbrella, and gt in the car. He’ll grab a CD out of his company CD holder and be off to work. Once at work he should be surrounded by company awards – with the company logo and his name, a company mouse pad with his picture in it…Get the picture?
Surrounding your employees with promotional products will help increase their identification with, loyalty to, and performance for your company.