Has Spring Sprung?

Feb 26

Looking for a Spring promotion? Click here to see the items below in our online catalog Kurt's Top TEN spring Promo items: Number one: Sunglasses are a great and inexpensive promotional item. Even ...

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Proofing on Press?

Feb 18

Frequently our clients ask for a "press-check" on work we print on our offset press. Because a press check increases the amount of time a job takes, and increases waste significantly (most of our offs...

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Estimates vs. Shopping Lists

Jan 29

Whether you need offset or digital printing, most likely you'd like to know what something will cost BEFORE you order the work. This makes sense to everyone. And we at Reno Type pride ourselves in tur...

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Chinese New Year

Jan 13

Chinese New Year is officially observed Jan 25- Feb 4th this year. It’s preceded by the “little year” Jan 17-24th and followed by the Lantern Festival, Feb 5th -8th. So in celebratio...

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Promotional Products: Waste of Money?

Dec 17, 2019

A client just called my attention to a piece published in Fast Company by Elizabeth Segran arguing that cheap promotional give-aways are destroying the planet and do little to achieve a company’...

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Going Green?

Dec 03, 2019

There is a whole lot more to "green" printing than specifying recycled paper.I meet with a group of print shop owners from around the west a couple times a year. We discuss trends, challenges, marketi...

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Get the most from your trade show exhibit experience

Nov 11, 2019

Exhibitors put lots of energy into designing the perfect booth for the trade show they're exhibiting at. The booth is important, but not nearly as important as the steps you take before, during and af...

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Use bait the FISH likes, not bait YOU like

Oct 28, 2019

Just because YOU think a particular promotional item is the cat's meow doesn't mean the item will be loved by everyone you're reaching, or that it is appropriate for the event or audience. It's really...

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Image Capture for Fine Art Reproduction

Sep 27, 2019

Unless art is created in a digital environment, it must be scanned or photographed before a reproduction can be made. How that scan or photograph happens has a significant impact on the quality of the...

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Selecting Paper

Aug 16, 2019

Bond. Card Stock. 14pt. Coated. Cover weight. Text weight. Brightness. Specifying paper can be pretty confusing. There's a whole lot going on, and even folks who have procured paper and prin...

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36% response rate for local non-profit

Jul 12, 2019

This post originally appeared at I' The challenge. Project GO has trained over 300 volunteer river guides and ropes course facilitators over the last 15 years. High current demand for...

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Preparing a PDF file for print

Jun 04, 2019

Before a PDF file can be used for printing, it must go through a process called preflight. There are two parts to preflight, Content preflight and Technical preflight. Content Preflight Content pref...

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Preparing Files for Print: The PDF Standard

May 23, 2019

Originally developed for office communications use, the PDF file format is now the world standard for electronic document exchange. A PDF file’s unique characteristic – the ability to exis...

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Re-Branding? Be Smart About It!

Apr 22, 2019

We love to make money, but hate to see people waste it. If you have decided that the industry buzzword "rebrand" describes something you're going to do, please make sure that you or the person you've ...

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Marketing From the Heart

Mar 04, 2019

One of the most effective ways we know to grow our business here at Reno Type is by providing meaningful support to the non-profit organizations that work to improve our community. When we provide fre...

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First Class or Bulk Mail?

Feb 19, 2019

I overheard a conversation yesterday where a non-profit staff member was directed to send a large mailing "First Class" instead of "Bulk Mail" because bulk mail was too slow. That instruction pointed ...

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The Estimating Challenge

Jan 21, 2019

Once a year or so I get my knickers into a bunch due to circumstances surrounding a challenging estimate. Printing is frequently considered a commodity, so we are fairly certain that when someone requ...

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Oil Mounting Scans

Dec 21, 2018

We've been "oil mounting" transparencies that were to be enlarged significantly, or were dirty and scratched since we started scanning. It's "standard operating procedure" for commercial scanning. Wit...

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Holiday Hours

Dec 19, 2018

We will be closed on Monday and Tuesday, December 24-25, and Monday and Tuesday, December 31 and January 1 for the usual reasons: Egg-nog and champagne.

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Holiday Gifts and Greeting from Reno Type!

Dec 11, 2018

Remember last December when you swore you wouldn’t wait till the last minute to get holiday cards and gifts for your clients? Now is the time to plan holiday gifts and promotions. Click on any o...

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