Client: AMC Theatres
Project: Leadership Conference Playing Cards
AMC Theatres holds it’s Annual Leadership Conference for it’s nearly 400 theater managers to attend. One of the ways to bring some bling into these events is by inviting several of their key partner vendors to sponsor the events at various levels.
The managers got plenty of swag at 2012’s event that was held at the Kodak Theater in Hollywood, CA. Some of this swag was possible because of the conference sponsors.
AMC Theatres asked Branding Stop to help them provide some give-away items that would feature their sponsors’ logos and also identify what level these sponsors are (Silver, Gold, or Platinum).
Branding Stop helped them come up with several goodies for their swag bags! One of these gifts did a great job in commemorating the event while also identifying the level of each one of their sponsors using their full color logos.
This deck of cards was customized from the inside out. The outside of the cards were all the same and featured the iconic Hollywood Blvd road sign with a beautiful palm tree in the background. The face of the cards featured the sponsors’ logos with their sponsorship level set directly above.
The result was a fun gift that the theater managers were able to take home to use each time family or friends were ready for a game of bridge or hearts. And AMC’s event sponsors are still getting Advertising return each time their select card is drawn by these friends and family of the participating manager!