Jim and hiss boys on the lake

Jim Peterson - Vice President of Strategic Development

Jim has been the driver of Branding Stop's success since it's inception back in 1996. His ideas are usually big... and there are almost always "outside the box"! But his passion for seeing Branding Stop and it's clients stand out in the crowd, accompanied by his ability to identify the right people to implement these strategies has lead to these big ideas becoming awesome realities!

Having spent his first years out of college in the forms business, Jim was inspired to break out of the corporate bureaucracy and red-tape of layers of management that prevented him from providing his accounts the service he felt like they deserved.  This lead him into starting a business with his wife that allowed them to WOW their customers and create raving fans.  This underlying philosophy of giving every customer what they expect plus some has been instilled by Jim into each person in the organization.  He was the one that landed Branding Stop's first large accounts that are still with us today.  Most of these accounts are with us even eighteen years later.  Jim's responsibilities now are in creating ways for our to stay in front of the promotional product industry's status quo on the backend with management and process effeciencies and on the front end with the development of the Branding Stop Experience for all our clients.  If you have been WOWed by something one of our key account managers did for you, chances are... Jim's fingerprints were on it!

When Jim isn't implementing his customer service genius at Branding Stop, he's just as outside-the-box in pursuing his other passions.  Some of these passions include coaching little league football, serving in the Christ desciple developing ministry of Tres Dias, bowling, and cookie-dough.  However, none of these passions are as special to him as his family that includes his wife, Carrie, and his three sons, Nick, Owen, and Tucker.


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