Message from the President
Thank you for choosing FRC Marketing. Our mission is to provide you with the products and services you need to develop your promotional or premium program into the most effective branding mechanism possible. This could mean anything from baseball caps and tee shirts for your organization's day-at-the-ballgame to a retirement gift for a valued employee to a trade show give-away.
We take the message that you are trying to convey to your end-users and suggest promotional products that positively represent that message while maintaining a watchful eye on corporate identity, deadlines and budget. We firmly believe that the more useful the product is, the more effective it will be in helping you achieve your branding goals.
I am personally committed to empowering our staff to provide you with the most cost-effective and powerful combination of value, expertise and quality products available today.
Thank you again for considering FRC Marketing!
Christopher S. Paul
What Is FRC Marketing?
Founded in 1993, Fiddler's Rock Communications, Inc. (D.B.A. FRC Marketing) specializes in developing highly-effective, branded merchandising programs for clients nationwide. Products include embroidered and silk-screened apparel, crystal, medallions & lapel pins, plaques and recognition products, stuffed animals, bags, office accessories, electronics, etc.
Our basic working philosophy is simple but effective: we source products that speak directly to your message, and then we work hard to exceed your expectations in terms of budget, turn-around time and customer service. But sourcing the products is only part of the delivery matrix in today's fast-paced, world-wide marketplace. Distributing the products via electronic commerce has become an integral part of today's marketing and branding mission. FRC offers multiple virtual store technology platforms, including supply chain management from the overseas factory directly to your end-user's front door.
Let us help you develop an exciting solution for your next promotional merchandising campaign.
Our mission dictates that our employees strive to provide our clients with the highest quality promotional merchandise available worldwide, while serving our clients with unrivaled customer service and attention-to-detail.
Our staff strives every day to exceed our clients' expectations by -
Carefully listening to client goals.
Recommending quality products that speak to those goals.
Creating artwork and packaging which achieves the most elegant product presentation.
Identifying and carefully managing the most reliable and detail-oriented manufacturers.
Ensuring that manufacturers deliver products correctly, on-time and on-budget.
Managing data flow so all communications with the customer and manufacturer are clear, timely and accurate.
FRC strives to ensure that our employees provide the most dependable and creative services anywhere. Our industry demands a delicate balance between marketing expertise, artwork development, knowledge of product manufacturing and distribution processes, and people skills. We leverage all of these skills on behalf of our clients so that their marketing message shines.
Partial Client List
America's Most Wanted
Association for Supervision and Curriculum Development (ASCD)
Association for the U.S. Army
Commission on Accreditation for Law Enforcement Agencies
Dull Men's Club
INOVA Health Systems
McLaughlin Group Television Show
McLean Youth Soccer
National Center for Automotive Service Excellence (ASE)
National Center for Missing and Exploited Children
National Fish & Wildlife Service
National Gallery of Art
National Trust for Historic Preservation
Sidwell Friends School
Sport & Health Clubs
University Club of Washington D.C.
U.S. Department of Homeland Security
U.S. House of Representatives
U.S. Marine Corps
Why FRC Marketing? Back in 1993 when our business had begun to build momentum, we decided we needed a catchy corporate name under which to operate. So we developed a number of impressive corporate names, all of which turned out to be unavailable. After our attorney advised us to settle upon a more unusual corporate moniker, our President learned about a family myth concerning a place called Fiddler's Rock.
It turns out the original family settler, a fiddle-maker who had been given a Canadian land grant, arrived in the new world in 1821 just before winter. As a result, his land was not destined to be bountiful anytime soon. So he took out his fiddle and began to play a mournful tune. People started coming from far and wide to hear this music, so the story goes.
The end result is that when our President heard this story he realized, "that is what we're trying to accomplish for our customers, to get people to listen to new music, new messages". And so a new kind of company was born. Fiddler's Rock Communications, Inc., later shortened to FRC Marketing. How can we help you with your next marketing campaign?
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