Case Study: The Big Picture
Description: Coupon Photo Folder
Industry: Hospitality
What it was purchased for: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business.
How it was distributed: Coupon Gatefold folders are given out at parties, banquets, and special events to encourage customers to return in order to use their special coupons. Photos of each guest are taken during the event and are printed in-house at the restaurant, so guests can take them home the same day.
Result or ROI: Customers loved having a photo they could take home to commemorate their event. The restaurant was able to track the coupons that customers brought back in and saw a major increase in repeat business.
Source: Warwick Publishing