Case Study: Good Deeds for Kids in Need
Item: Landscape Mesh Tote
Purpose: Fundraising Gala gift bag
Audience: Kids in Need Foundation supporters
The Kids in Need Foundation Gala is one of the organization’s largest fundraising events of the year. To show their appreciation for supporters who pledge hundreds of thousands of dollars at this event, KINF distributes gift bags at the end of the evening. They were looking for a large, quality tote that came in colors that coordinated with their theme of “Night of a Billion Stars.”
KINF selected the roomy Landscape Mesh Tote in black with white imprint to coordinate with the theme. The imprint included the organization’s logo, name, and tagline to help promote their mission. The bags lined tables at the after-party for attendees to take on their way out and contained a sampling of school supplies that KINF gives back to teachers and kids throughout the year. KINF received positive feedback on the bags being used as “go-to summer totes”, helping raise awareness for their cause every time each bag is carried.
Source: BIC Graphic