REBRANDING 2014 PPAI Award Winner
When we originally created “Easy Green Shop”, we didn’t anticipate people associating us with lawn/landscaping services nor did we really understand how ambiguous our name was. If potential customers didn’t know who we were, they certainly didn’t get a clear picture with our name. Therefore, after much consideration, we decided it was time to re-brand to better represent our expertise and services.
Pica is a unit of measurement in the Print world. It is literally why a newspaper column is its current size and how font size is determined. Measuring people’s success using our ideas and programs are the utmost importance; therefore, the name Pica Marketing Group seemed perfect.