ROLLIN’ THE DICE
Brief: Client was looking for a way to generate trade show traffic at a National Dealer convention being held in Las Vegas. We needed to create a memorable invitation that would enable attendees to interact at the trade show booth to learn more about their company.
Key Ingredients: Mailing tube, Pair of unloaded dice, playing board
Execution & Strategy: Using a long round mailing tube, designed to look like the felt on a craps table, it served as the packaging. Inside the tube the invitation requested that the recipient bring the dice that were included in the kit to show and roll it at their table to win other prizes. The dice were loose in the tube to create interest and curiosity from the recipient before opening. The invitation was printed on 2 sides; one side was textured and printed to look and feel like an actual craps table. The second side was printed with event information.
Results: The trade show mailer generated a branded Las Vegas experience and encouraged the recipients to interact at the trade show and keep the brand at the top of their mind before the event.