Did you know that by 2060, there will be an estimated 98 million people in the United States who are 65 or older? With the generational divide between Millennials and Gen Zers taking up a lot of co...
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
An event promoter was compiling a gift box for top-tier ticket holders for a large-scale national summer concert tour. The Koozie(r) Adventure Dry Sack 10L was a natural fit for the outdoor lifesty...
It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...
Golf Mesh Shoe Bag for Association Tournaments A national golf association wanted a giveaway item for golfers in weekend tournaments and high school students considering golf at the collegiate lev...
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