Our challenge as a start up company was to create a credible image within the healthcare community quickly.
– Eugene Rogers, President, QTE Systems, L.L.C.
QTE Systems, L.L.C., a startup software enterprise specializing in providing user-friendly management tools for the healthcare industry, hired Blue Dimension to create a brand identity and positioning that conveyed commitment to the healthcare market. Leveraging the image and resources of its parent company, Blue Dimension defined QTE’s brand, its positioning and a comprehensive marketing program to launch the new brand into the marketplace.
Result:
QTE exceeded first year goals in both number of new accounts generated and sales volume.
Services Rendered:
Strategic Brand and Communications Plan / Brand Identity / Integrated Marketing Brand Launch Campaign / Complete Implementation & Management