Our marketing efforts involved two distinct problems, a unique delivery system, and target audience with radically different information requirements: physicians and patients. Blue Dimension's healthcare expertise was invaluable in producing effective, multi-component communications for a complex and sensitive market.
– Jim Kaczkowski, Manager of Marketing Services, Clintec Nutrition Company, Affiliated with Baxter Healthcare Corporation and Nestle’ S.A.

Clintec entered a joint venture to serve HIV+ patients through a program providing nutrition assessment and comprehensive, ongoing support for all stages of HIV disease, including home delivery of specialized nutrition products and therapies. Blue Dimension developed a creative strategy for communicating product program benefits to physicians and educating patient about nutrition and HIV disease.

Result:
Clintec’s products and program have been successfully introduced in three major markets, with expansion plans for many more.

Services Rendered:
Strategic Marketing Communications Plan / Program Brand Identity / Integrated Program Launch / Direct Response / Sales Promotion / Marketing Materials / Complete Program Implementation & Management