Founder, President


Deborah founded Ritchey Associates, Inc. (now doing business as Blue Dimension) in 1984, as a results-oriented marketing firm focused on strategic branding, marketing and communications initiatives that support business goals, profitability and growth for clients. Deborah is passionate about empowering her clients to create meaningful marketing with significant results.

She coaches fellow entrepreneurs, and consults marketing executives with innovative strategies to champion the challenges of capturing untapped opportunities leading to growth that matters.

As a focused marketing strategist, Deborah identifies trends in the marketplace and then develops results driven solutions to fill those identified opportunities. 

Deborah is also a strong operational professional who brings sound team building and project management skills that lead to improved top and bottom line business results.

Prior to founding Ritchey Associates, Inc dba Blue Dimension, Deborah held an Account Executive position at the advertising agency, Marsteller, Inc. where her clients included Blue Cross/Blue Shield, Spiegel, Jim Beam’s Komora, Lanier and French’s.