Specialty advertising involves giving away free items to prospects or customers to establish rapport and increase brand awareness.
Some Advantages of Specialty Advertising are:
Ongoing Brand Exposure
A primary benefit of an advertising specialty item is the ongoing brand exposure you gain. When customers have pens or pencils with your brand logo, they may use them for days, week, months, or even years. This not only earns repeat exposure with those customers but possibly their friends and acquaintances.
Advertising specialties also provide a great lead-in to a new relationship with a customer. Many organizations give new customers free cups or mugs, t-shirts, or other items. Even small inexpensive gifts like these can make a customer feel valued and enhance the likelihood of repeat business loyalty.
By using specialty items that are more connected to your company and brand, you can offer customers a more personalized rememberance of your business. This is a subtle way of communicating brand benefits without necessarily having to offer a lot of words or copy.
Advertising specialties are among the least expensive and most effencient forms of advertising you can use. Small items like pens, pencils and mugs have relatively low production costs and can provide significant return on investment with repeated brand exposure. Spending a little more money on items that stand out from competitors such as t-shirts, stress balls, and money clips still offer very affordable advertising opportunity relative to expensive ads delivered through TV or other expensive media.
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