Using Customer Profiles to Find the Perfect Promo Products

Dec 23, 2020

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...

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Branding 101: What Makes a Brand Powerful

Jul 16, 2020

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

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Sustainability & Environmental Responsibility: Why it Matters

Jun 24, 2020

As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 20...

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How to Work Smarter, Not Harder

May 19, 2020

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...

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6 Helpful Tips to Address Unhappy Customers

May 12, 2020

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address.  Responding to unhappy customers seems like a chore. It can be overwhe...

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How to Protect Your Business From Hackers

Apr 28, 2020

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...

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How to Manage the Workload of a Leader

Mar 01, 2020

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...

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Corporate Social Responsibility and the Beauty of Giving Back

Feb 23, 2020

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn’t it?But it doesn&rs...

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7 Ways to Instantly Make Your Website More User-Friendly

Feb 01, 2020

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...

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5 Invaluable Marketing Books to Help Grow Your Brand

Jan 11, 2020

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

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Why You Need Promotional Products

Dec 20, 2019

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

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4 Ways to Improve Communication

Nov 07, 2019

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...

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