In digital printing, toner is attracted to paper by an electrical charge. Whether the toner is dry powder like in your office copier or liquid toner, as some machines use, digital printing has several clear advantages to offset printing while presenting a few limitations. The advantages are the ability to print small numbers of pieces in a great hurry cost effectively. It also enables us to change the content of each page on the fly. This ability is called “variable data printing,” which means the guts of a page can be generated dynamically from a database. Digital printing allows full color, but not specific Pantone inks. Digital printing also does not work well on textured papers.