LABELLE PATRIMOINE - Product Launch

Goal:  The launch and marketing of a new product, a french heritage slow-grow breed chicken, for sale at retail.

Solution: We worked with the growers, processors and retailers to execute the new product launch of LaBelle Patrimoine. We oversaw every element from brand name, logo development, packaging, distribution, shelf placement at retail, and in-store POS. We also handle all marketing and advertising, including social media feed, and promotions.   LaBelle Patrimoine is currently sold in five Whole Foods regions.