Print Is Influential

Consider these facts about the impact of direct mail in marketing:

   1. Print Gets Read - 80% of households either read or scan advertising mail sent to their household.

   2. Print is Enticing - Print is #1 in enticing consumers to make a purchase, then television, and lastly email.

   3. Print Increases Sales - Print has a surprisingly strong ability to influence sales…76% of internet users surveyed have been directly influenced to purchase an item or service thanks to a direct mail piece.

   4. 75% of 25 to 34-year-olds have made a purchase resulting from direct mail.

   5. 62% of 18 to 24-year-olds are also most likely to be influenced by direct mail.