With the US Postal Service’s Every Door Direct Mail (EDDM) tool, your business or nonprofit can reach every home or business, every address, every time. You simply select the neighborhoods you would like to target and a Postal Service Letter Carrier delivers your mailpiece with the day’s mail. You don’t even need to know the contact’s names and addresses.
What are the Benefits of EDDM?
EDDM gives your business a cost-effective way to saturate a localized area and your marketing messages directly into the hands of consumers. Use it to:
Promote Sales and Events
Announce Grand Openings
Send Coupons and Special Offers
What Types of Businesses Use EDDM? Retailers: Auto dealers, restaurants, supermarkets, department stores, electronic stores, spas and more. Service-based Businesses: Banks, insurance agencies, real estate firms, hospitals and more.
Is EDDM for a Local or National Mailing?
Because the EDDM targets residences and businesses at the carrier route level, you can use it for smaller local mailings, regional initiatives or large national campaigns.
What Types of Pieces Can I Mail?
EDDM is available for: Standard Mail flats, irregular parcels, periodicals, bound printed matter flats. You can do anything from a quick sales announcement to an in-depth product story. Plus, you can include coupons, maps, menus, event calendars and more.