In a 2014 study Nielsen analyzed 11 key marketing touch points (i.e. sources that consumers refer to before and during shopping). Although just three of these touch points were print and eight were digital, print produced far greater shopping engagement – nearly 20 points higher than the next-closest digital touch point, emails. Similarly Starch Syndicated Research has found that magazine ads motivate readers to take action, with 35% of magazine readers having taken action on a print magazine ad this year.
The facts cannot be ignored: Print builds brand identification and powers sales. It’s no wonder print media is till the workhorse of successful marketing and advertising campaigns.