16 Ways Color Affects Your Branding and Marketing

Apr 15

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

6 Benefits of Customer Loyalty Programs

Oct 15, 2023

Everybody loves getting new business – it’s exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy int...

Our Top 10 Favorite Eco-Friendly Products

Oct 07, 2023

Sometimes it’s good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The pr...

Bamboo: It's Not Just for Pandas!

Jun 04, 2023

What first comes to mind when you think of the phrase "made from sustainable materials"? Bamboo, of course! Bamboo, which is a type of grass (who knew!), is an incredible renewable and sustainable ...

Branding 101: Let’s Talk Logos

Mar 30, 2023

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic elemen...

Using Customer Profiles to Find the Perfect Promo Products

Mar 16, 2023

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...

6 Things You're Missing out on by Not Using Promotional Products

Feb 08, 2023

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Top 3 Color Trends for 2022

Dec 05, 2022

Your promotional products color palette plays a significant role in the decision-making process. One of the biggest reasons colors influence consumer behavior is that individuals want to stay on-t...

6 Fun Products for Keeping Kids Occupied at Home

Oct 21, 2022

Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggl...

5 Invaluable Marketing Books to Help Grow Your Brand

Jul 31, 2022

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

Branding 101: What Makes a Brand Powerful

Jul 17, 2022

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

6 Stuffed Animals to Cuddle Your Way to Happiness

May 03, 2022

Almost everyone had a favorite stuffed animal growing up. They were a friend that you confided your deepest secrets to, a friend that could keep you company when thunderstorms rolled through the ni...

Graphic Design Terms Everyone Should Know

Apr 26, 2022

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can ...

8 Graphic Design Mistakes to Avoid

Apr 11, 2022

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Apr 03, 2022

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...

Case Study: This Promotional Product is in the Bag

Feb 11, 2022

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

A Quick Guide to Promotional Bags

Jan 13, 2022

Whether you’re at a tradeshow, school, office, or even the grocery store, chances are that you’re going to see a promotional bag. Bags are one of the most ubiquitous promotional product...

How to Create Buzz Around a Launch With Promo Products

Aug 14, 2021

So, you’re launching a new product or service? Congratulations – what an exciting time for your business! We understand that your next step is to develop your action plan to make this l...

5 Products That will Send you Over the Moon and out of This World

Jun 10, 2021

For the first time since Neil and Buzz took those first steps on July 16th, 1969, there hasn't been a more exciting time for space exploration than right now. Just recently, we landed another rover...

Case Study: Hay, Where'd You Get That Tote?

May 26, 2021

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A ...

What’s Up With Unboxing Videos? The Trend You Must Try

Feb 22, 2021

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

How to Put Together an Onboarding Kit

Dec 26, 2020

Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t ju...

Generation Z vs. Millennials: What’s the Difference?

Dec 19, 2020

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually...

Sustainability & Environmental Responsibility: Why it Matters

Aug 10, 2020

As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a...